"Flyaway Flyaway" declared fashion designer Nishka Lulla as her collection at Lakme Fashion Week Summer/Resort 2014 was presented to an appreciative audience. Dedicated to the globetrotting fashionista who is particular about her sartorial preferences when jetting around the world, Nishka ensured that her wardrobe will win the lady accolades along with her business acumen.
For easy-to-wear, fuss free, clothes that revealed a soft delicate floatiness, Nishka Lulla chose feminine fabrics and pretty pastels to add zing to the travel collection. There was a stark timeless quality about the styling that merged effortlessly with a sporty appearance.
Nishka was inspired by earthy elements like the gravel on the ground, the blossoms swaying on a lush bougainvillea tree, checks that represented windows of the world and the majestic snow on the high mountain peaks. The designer allowed all these to aid her in enhancing the beauty of her collection.
It was a wispy almost translucent line when organza ribbed collar tee, windcheaters, jumpsuits with tiny bougainvillea motif print floated down the runway. Cotton drawstring Bermuda shorts, sheer peplum dress, the final crepe jumpsuit and dress with mother-of-pearl embroidery were feminine to the core.
An expert at creating stylishly practical attire that will emerge from long journeys in perfect condition; Nishka Lulla's clothes offer many options so that women can confidently flyaway in them.
About Lakme Fashion Week
Lakme Fashion Week (LFW) is jointly organized by Lakme, the No.1 cosmetics and beauty services brand in India and IMG Reliance, the global leader in sports and entertainment event marketing and management. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. Lakme Fashion Week Summer/Resort 2014 was held from March 11-16th at Grand Hyatt Hotel, Mumbai. For further information log on to http://www.Lakmefashionweek.co.in
The contemporary and expert in the beauty industry, Lakme continuously innovates to offer a wide range of, high performance color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakme also partners with the leading cosmetic house; Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakme also offers its consumers a comprehensive beauty experience through its products and services at the Lakme Salons and Studios. For further information log on to www.Lakmeindia.com
About IMG Reliance
IMG Reliance Pvt Ltd., is an equal joint venture between Reliance Industries Limited (RIL), India’s largest and most recognized private sector company, and IMG Worldwide (IMG), the world’s leading sports marketing and management company. The joint venture company will develop, market and manage sports and entertainment in India. Its current assets include India’s premier fashion event, Lakme Fashion Week and South Asia’s only ATP World Tour event, the Aircel Chennai Open. IMG Reliance has entered agreements with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India and the All India Football Federation (AIFF), to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level. IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including – basketball, soccer and tennis-at IMG’s world-class sports training facilities at IMG Academies in Bradenton, Florida.
About IMG Fashion
IMG Fashion is dedicated to facilitating a gateway to the fashion world – from creation to consumer. We offer solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise. Within the fashion industry IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms. For more information on IMG and its business visit www.imgworld.com